If you're thinking about suicide or worried about someone, call or text 988 any time.In immediate danger, call 911.

Free counseling for young people in our community

MAXimizing Mental Health, Inc. is a Gadsden, Alabama nonprofit started by the family of Max Cochran. Donations pay for mental health counseling for students and others who can't afford it.

Max Cochran smiling with his arm around his mom, Kelly
Max and his mom, Kelly

An update from the family,

Dear friends,

We would like to give an update for MAXimizing Mental Health, Inc. With the guidance of God and with your wonderful financial support, we have now supplied 4,800 mental health counseling sessions! What a wonderful blessing!

These sessions would not have been possible if MAXimizing Mental Health was not established to provide the funds. That means we, along with you, are helping and making a difference in our community!

Run to the MAX 2026

We want to thank everyone for helping make Run to the MAX 2026 a great success! Thanks for helping us make a difference in our community. See this year's sponsors.

Get help now

If you're thinking about suicide or you're worried about someone, you can talk to a trained crisis counselor any time, day or night. It's free.

If someone is in immediate danger, call 911.

Counseling for a student

We pay for counseling for students in our community whose families can't afford it. Call or email to ask how to get started.

Max Cochran, smiling, sitting in the driver's seat of a car in a white shirt and tie
Max Cochran. Max's Bench sits on the Black Creek Trails at Noccalula Falls in Gadsden.

Our story

Our organization is named after our son, Max Cochran, a young man who took his own life at the age of 19. Max was a beautiful, vibrant, loving person who “lit up” the entire room every time he walked into one. Unknown to many people, Max fought for many years to conquer his struggles with mental illness, and he was a very strong-willed person who tried many different ways to overcome his personal battles. In the end, life became more than he could endure. We, his family, battle daily the grief of his loss and try to understand why Max was hurting so much. Unfortunately, we will never fully understand.

During Max's life, we battled many frustrations, and we learned several things about mental health care. One, there is not a good network available for young people, or any person for that matter, to receive help for mental health issues. We would call local doctors and agencies and would be told, “We can see Max in 7 days.” We would reply that we needed help today, and tell them that Max is talking about harming himself. The answer would be, “If you feel that this is an emergency, dial 911.” You can imagine the frustration that we felt.

We also learned that when we finally found a well-trained mental health counselor Max felt comfortable speaking with, this would help Max and give us all a feeling of hope. The things we learned from our experiences with Max hopefully will allow us to help other families who are dealing with the issues we have experienced. Therefore, we have created MAXimizing Mental Health, Inc.

Why we created this organization

  • Keep Max's memory alive.
  • Bring awareness to the mental illness issues of our young people.
  • Remove the stigma of mental illness in our community, especially for our youth.
  • Put the energy we used for Max in the past into something positive.
  • Try to make a positive difference in someone's life.

Our goals

  • Bring awareness and remove the stigma of mental illness in our community, especially in our youth.
  • Offer free mental health counseling to students in our community.
  • Make a positive difference in the lives of the youth in our community.

Run to the MAX 2026 sponsors

Thank you to every business, family, and organization that sponsored this year's Run to the MAX.

Summit

  • Anesthesia Associates
  • Southeastern Business Professionals, Inc.
  • The Gun Shop
  • Quality Transmission
  • Tim and Lora Ramsey
  • Gadsden Regional Medical Center
  • Corporate South Realty, Inc.
  • McClellan Chiropractic Elite Sports
  • Family Savings Credit Union
  • Modern Woodmen Fraternal Financial
  • Clinic 5 Addiction Recovery
  • The Willow Tree
  • Homeplace by Twigs & Roses
  • The Station

Midpoint

  • Absolute Respiratory Care
  • Alabama Power
  • Giant Johnson's Food
  • Exchange Bank
  • Samford University Department of Nurse Anesthesia
  • Frontline HR & Training
  • Noonday Therapeutic Center
  • All American HVAC & Plumbing Services
  • Mack N. Butler
  • BSS
  • Trent Thrasher Construction

Base

  • Open Hearts Counseling
  • Insurance Facilities
  • Keller Williams Metro South
  • Nissan of Gadsden
  • River Bank & Trust
  • Alfa Insurance
  • Amy Minton

From the blog

Writing from Max's family. See all posts

Contact us

Questions about counseling, donating, volunteering, or Run to the MAX? Send a message or reach us directly.

We reply by email. This form isn't watched around the clock. If you need help right now, call or text 988.